Internet Trademarks - Internet Keywords - Brands
Fabien from alinash.com asked a question about Internet Trademarks in a comment he left on my article about Asian domain names disputes, which was published in August 2008, yet is still commented on every single day, as the practice of scamming people into buying Asian Domain names and Internet Trademarks, or as they are often called, Internet Keywords continues. Fabian wrote “Now, what they are trying to sell me, is the Internet Trademark , for 129€ (which is not excessive) … but I am not sure what this is for .. anybody could point me to information on Internet Trademark? Not sure if I can trust those guys“.
An Internet trademark, is not a trademark at all - certainly not under US or UK law. It is the right, in China, to have your branding come up automatically in an address bar if someone types in your “Internet trademark”. These Asian scammers also refer to them as Internet keywords and internet brands.
For example, if you bought the Internet trademark “alinash” and someone typed alinash into the Explorer address bar in China, (not the search box), your site should automatically pop up, even without the http:// or www.
The trouble with this is, you are probably not aiming at a Chinese speaking marketplace and most importantly, if you type in Alinash into any Explorer browser in the World, wherever you are (possibly with the exception of China - never been there, never tried it), your site will automatically pop up anyway, as Explorer has already decided that you are the most established website that the keyterm, alinash would fit!
Internet trademark scam
Don’t be fooled into wasting 129 Euros, or whatever these Asian Scammers think you can afford, (as it changes from email to email) on an Internet trademark - they are selling you something Explorer already gives most established sites for free!