Content is king - or is it?
Writing Optimised Website Content - Tips and Advice
This is the article that I intended to write on Saturday, but we got up late, (8am - what a lie-in) and myself and Kai had to prepare for the football in the morning and then the rest of the day was taken up with travelling to the game and cheering our team on - a game which Falkirk won 2-0 bye the way (Go on the Bairns!) and by the time we got back from the football, I was too tired to write the article. Yesterday, I had a project to complete in the morning and as we don’t get many sunny days in Scotland, so we made the best of it in the afternoon, with a lazy afternoon, friends and a lot of wine! I even burned my baldy-bits, so the sun must have been stronger than I imagined. Anyway, I digress, sorry I didn’t write this article this weekend, I was too busy having a most enjoyable weekend!
The purpose of the above paragraph wasn’t merely to tell you about my weekend, but to let you see how not to go about writing optimised website content for the search engines. I started of the paragraph correctly, with an H1 tag, Writing Optimised Website Content - Tips and Advice, but I didn’t mention those words in the first paragraph at all. If I want to be found for terms such as Writing website content, writing optimised content, tips on writing optimised website content, website content advice, etc., some of the key words and key terms need to appear at least once in every paragraph on the web page and particularly the first paragraph.
Did you see what I did there? The second paragraph is crammed full of keyterms, in an attempt to make up for not having any of the writing optimised website content keyterms, in the first paragraph. Again, this is the wrong way to go. When you write website content, it’s as important not to cram too many keyterms in a paragraph, as it is not to use any. Optimising content for websites is about trying to get the balance right, between writing spammy content and ensuring that you optimise for sufficient keyphrases within the written content for the search engine spiders to make your web page relevant for the keyterms that you want it to be found for.
The third paragraph is about right. I could have used “Writing optimised website content” instead of “Optimising website content”, at the start of the fourth sentence, but it’s also important when writing content that you use various versions of your keywords within the page, hence I’ve used optimising and optimise, as well as optimised; websites as well as website, write as well as writing - I’m sure you get the idea.
Matching Page Content with Meta Content
It is important that your on-page content matches your Page Title and meta description. This is the single most overlooked essential when optimising website content. If a search engine spider reads a page title that reads, Bloozers, jehoozers, moozers - jehoozers online UK, the spider will not give the page the same relevance, unless Bloozers, moozers, jehoozers and online appear in the content somewhere on the page.
Essential Tips for Writing Optimised Website Content
Content must match your Page Title and Meta Description
Keyterms and key words must appear in each paragraph on the page
Content should be spit using optimised H tags, withe the first tag being H1, the next being H2, the next H3 and so on.
Make sure you write at least 160 words of content, aiming ideally at between 400 and 700
There is an awful lot more to writing optimised website content, with regards to keyword density and keyword proximity, etc, but if you follow the above advice, you are more than half way there.
Good luck with your optimisation.