SEO for beginners.
Beginners Guide to SEO
Anita from OFEC Website Design writes: I am tasked with looking into SEO to optimise our website. As I am new in this area and am hoping to get to grips with it soon and then manage the SEO, can you suggest some basic SEO guidelines as to how and where I should start?
Your site looks to be a good starting place to understand SEO, but I’m hoping that you will be able to give me a check list of basic website optimisation techniques I could put in place, in house, before I outsource to an SEO firm.
Hello Anita, I’d be happy to give you some pointers with regards to optimising your website. The good news is that you work for a website design company, so within your ranks, you likely have the skill base to carry out most of the changes that I suggest.
The first thing that you must do, prior to thinking about content optimisation, head tag optimisation and off-page optimisation, is to get your source code right.
The site is written inside a bought template and unfortunately when you buy ready made websites, the source code is, in the majority of cases, of a very low quality and far from being spider friendly. I should say, in this case, your web designers would appear to have made alterations to the source code of your website, as the source code is better than many templated websites that I’ve seen recently, but it needs to be optimised and made w3c compliant.
The current source code is much heavier than it needs to be, with a code to text ratio of only 16.48%, 247 lines of code and your actual website content doesn’t start until line 145. By optimising the code, using CSS Divisional layers, you’ll increase the code to text ratio to between 40% and 60%, reduce the number of lines of source code to around under 65 lines and have the page content begin on line 14 or 15. Once your site is that size, and the source code is fully compliant (which it isn’t at present), you can start to look at on-page factors.
This article will be continued later, when I’ll recode the actual website for you and point out the other issues with the code and the site at present and everyone will be able to view the difference.