70% of websites don’t last 3 years without optimisation?

Non-optimised Site Failure Rate Statistics

I was chatting with a fellow SEO at the weekend, and he informed me that he had read a website failure rate report that stated that of all the business websites that are published in the UK, 70% of them are no longer live after three years. I knew the figure was fairly high, but I didn’t think it was 70%, so on Monday, we set Ally the task of going through old search engine positioning reports, (at least those that we still had on our server),  from 2004 to see how many of the sites were still live and of the sites that were live, what percentage of them had been optimised and here are the genuine figures:

There were only 420 reports still on file from 2004, as many reports are deleted a week after they come in.

Of these 420 reports, only 172 sites were still live on the Internet.

Of these 172 sites, 35 had either changed hands or now had completely different content. (one of them had even changed from selling baby items, to selling adult toys!)

Of the remaining 137, 43 of them had been optimised and were doing well on the search engines.

The remaining 94 were still not firing on the search engines, so we can only assume that the owners were using adwords, direct advertising or simply hadn’t bothered taking their site down.

So, the stats, from our reports would suggest that the 70% figure isn’t far off.

Of the reports that we still had on file from 2004, 41% were still live on the net.

If we take off the 43 that had been optimised, 31% of sites that had not been optimised were still live, making 69%, which isn’t a kick in the arse of the 70% that Andy was quoting to me, which I find quite amazing, as I didn’t think that it would be anywhere near that figure.

It gets worse.

If we then deduct the 35 that had changed hands, or changed content, we get the final figure of only 22% of sites that were live and unoptimised in 2004 that were still unoptimised and hadn’t changed hands or changed direction, were still live on the net. So, the figure is more like 78% failure rate than 70%.

Website Failure Statistics

I know that it’s said that 99% of statistics are just made up (where did that 99% figure come from? - oh, I just made it up!), but these are genuine website failure statistics compiled from actual search engine positioning reports and costing reports that we had on file.

Ally is working on the 2005 and 2006 reports at the moment, as we are clearing up all of the old reports that we have on file. I’ll compile the data and give website failure statistics with two years longevity.

The morale of the story? I’ll leave you to work that out for yourself!

7 Responses to “70% of websites don’t last 3 years without optimisation?”

positioning seo services Says:

positioning seo services spammers

After reading this post, I am not sure I understand what you are trying to relate. Is that because I’m a thick, no-talent spammer? We are a company called improve-search-engine-placement-pro.com that goes around spamming other company’s blogs, in the hope that we’ll get some link juice from the links. We, at improve-search-engine-placement-pro.com are really just a bunch of spam-bastards, who don’t have the sense, (or skills), to check for no-follow tags on blogs before wasting our time spamming them. Please expand on your thoughts a little more. Thanks…

The Big Man Says:

Hello to the guys at improve-search-engine-placement-pro.com. Please expand my thoughts? Ok, I think it would be helpful if the improve-search-engine-placement-pro.com link spammer had the sense to read the article and actually made a comment that relates to the article. It’s obvious that their spam linker doesn’t read bugger-all, as this is the fourth piece of spam from improve-search-engine-placement-pro.com in the last few days, and each one says the same - and all to different blog entries! Duh!!!!

Useless Spam Bastard Says:

I can’t be bothered reading your article, because I’m simply a spam bastard looking for links to my site so I’ll write the following: It sounds interesting but I am not sure that I agree with you completely…. It’s what I write when I’m spamming blogs trying to find links. I really am a useless spam bastard - am I not?

direct mail spammer Says:

direct mail statistics… Last Monday I visit your Optimisation statistics - website failure rate statistics … site, I have a special experience after reading your direct mail statistics site/blog…. and I have a special experience when I read you continual comment spam you pathetic spamtwat! BM

Vango Icarus 500 Says:

Lol nice comments above. This one is ironic, then? :) The spamtwats above are all out of business now, kinda shows spamming blogs doesn’t work, don’tya think? :)

Net Mind Says:

Internet business failure is about 99.9% or higher. Internet business takes alot of time to make money. Anybody can start the business. What stats do you have to back up your comment? I’d be interested to know. In my experience, the internet failure rate is around 80% BM

Edward Says:

I believe the failure rate for small business websites is a direct result of marketing information, or the lack of it. For instance, which marketing firms talk about pull marketing? Another name for pull marketing is called “Marketing by Attraction.”

The web pulls because the search engines pull. The engines pull up the top 10 because the information is attractive.

But, push marketing is where the money is made for web marketers and so they steer their clients in this direction.

Push marketing on the web is an all out effort that few can afford, even though the results can be instantaneous when it is successful. There is no point in pushing just a little and falling short, so it is not the best way for a small business to market itself. And when you stop funding the push campaign it dies right there.

Pull marketing can be built up slowly at an owner’s pace and every bit of effort stays in place for a long time. Eventually, a consistent effort will reach critical mass and a local market will become aware of the business.

Web marketing doesn’t talk about pull marketing so many small business owners were never made aware of the choices in web marketing.

Failure is a result of pushing when you should be pulling.

Success is pushing when you should be pushing.

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