What is link juice?
Brett writes: So what is Link Juice - can you give me a simple, non-gobbledygook definition of Link Juice? It’s often mentioned on forums and need it defined in simple terms that I can understand. Thanks.
Without going into any real detail at all, I’ll try and explain Link Juice in a coouple of sentences:
The Google algorythm treats links from other sites, to your site, as votes for your site; recommendations, if you like.
So an incoming link sees link juice flowing into your website and a link from your site to another site sees link juice flowing out of your site.
So, to summarise: incoming link juice = good - outgoing link juice = not so good.
I hope this helps Brett and thanks for the question.