Namesco .xxx domain TLD email pitch
I received a scare-mongering email from Namesco (names.co.uk) today. They are trying to scare me into parting with no less than £79.99 for a useless .xxx TLD (Top level domain). Namesco are pointing out that the new porn domain extension, .xxx is available and Names.co.uk are suggesting that you need to buy it to “protect your domains from being associated with adult material”. SHAME ON YOU NAMESCO.
This is NAMESCO propaganda aimed at screwing domain name owners out of their cash. Don’t get me wrong. I like Namesco. In fact, I use Namesco regularly and would recommend them as one of the good guys in the domain registration field. I’m not happy, however, at them trying to bully me into buying a worthless domain name as a safeguard against being associated with a porn site.
Here is the content of the email:
Subject: XXX domain Name is here: Protect rupertwolfe.co.uk
From: Namesco [email@example.com]
The NEW .XXX Global Top Level Domain launched today and to protect your domains from being associated with adult material in this NEW extension, you can register domain names like rupertwolfe.xxx to stop others from doing so.
This new extension is dedicated to the adult entertainment industry and aims to safeguard both its members and the general public. All live websites resolving in the .XXX domain will contain adult content, but if you register your domain as a Non-Member of the Adult Sponsored Community, it will not resolve and visitors will see a blank page.
Why Register .XXX with Names.co.uk?
Securing your domain name in the .XXX extension is essential if you want to prevent others from using your domain names in this new Adult Content space. You can protect the image of your website and brand by registering an equivalent domain in the .XXX extension. When you make a defensive registration, your domain will be blocked for others to use. Nobody will be able to put any content on this website, and you will prevent your domain name from being associated with adult entertainment.
Like all the useless domain names that came before it, like .eu, .ltd.uk, .uk.net, .ws, they are no threat to your website or your ranking positions in Google. Just because somebody buys tesco.xxx, doesn’t mean that all of a sudden Google will think that Tesco now has a porn site, will they? So if that’s the case, Namesco, why would it be the case with my websites? Google will likely ignore the .xxx TLD domain names, or at least mark them down in the algorithm so that they don’t appear anywhere of any relevance in the Google index. Website owners that buy a .xxx domain name are simply painting a target on their site, for the Google algorithm team to pick them off at will!
Interestingly enough, at the time of writing, Namesco haven’t secured NAMESCO.XXX, yet they own the other domain extensions for the term - the important ones, like Namesco.co.uk and namesco.com. Not exactly practicing what they are preaching, are they :).
Update: (Please note Names.co.uk’s response in the comments section below, as it would seem that although it was shown as available on the Namesco site and on 123 Reg, it isn’t. (confused? yep me too, but Namesco have explained it below, so check it out )
It’s only my personal opinion, but if you receive the Namesco email, trying to scare you into buying a .xxx domain name, don’t worry about it and don’t waste your money. Names.co.uk may genuinely be under the impression that everyone needs a .xxx extension for their business, to protect them from porn barons stealing their positions and wrecking their good names, but it’s not something I’ll be doing anytime soon.