Themed Link Building Explained
Lat week, I received an offer from a content writer, of an original blog article on Themed link building, in exchange for a link to Mark Barry’s website. It seemed a good offer to me, so here it is - Themed link building by Mark Barry:
If you have a website, then ranking it high in the organic (unpaid) search results, on the biggest search engine Google, will drive significant traffic volumes, meaning a greater ROI for money spent on Internet marketing and with any SEO companies you might be employing. At the moment, relevant anchor text links from someone else’s site to your web pages is still deemed to be important for Google to attribute importance and authority to your site. It is also thought that themed link building, where one way links come from sites that are related in topics, subject or genres may add extra weight to those links.
Themed link building has become a bit of a buzz word with many SEO companies at the moment and is being pushed hard as a quick and more reliable way to ensure decent back-links to a web page. The title is arguably unnecessary and a bit of an anathema. This is just sensible link building pure and simple. Of course the links must not come from what is known as a link farm or a ‘bad’ neighbourhood. By this we mean it should not come from a disparate collection of web pages that have been written specifically for the purpose of providing one way links merely for the purpose of ranking the linked to site.
Themed Link Building Advantages
Themed link building has many advantages in the eyes of Google. Of course in setting up these links, there needs to be sufficient variation in anchor text and in fact in their style, to make them appear natural, together with a steady flow rather than a mass influx of links over a short period. Page rank of these links is today less important than the actual link itself. This is because although many sites are high PR, this often applies only to the home page, unless they are established or significantly aged sites and internal pages. If the post or page containing your link is linked from the front page of the link partner’s site then it should confer some “link juice”, but it is ultimately the anchor text link and the subject theme of the partner’s site that is vital.
Of course, the practice of themed link building is only one weapon in the ranking armoury and you need to engage in a variety of activity streams in order to ensure long term sustainability for your web pages within the search listings. With the recent Panda update, it is clear that things are changing fast at Google. Previously held notions and the many pervasive myths in the SEO industry such as keyword density and rankings over total traffic may well be diminishing in importance. But for Google to change one of the most key parts of its ranking algorithm may take many years yet
For now, solid one way link building and themed link building in particular, remains an essential and important ranking factor for your website and pages, providing it is carried out properly and is combined with appropriate, relevant and superb website site content than stands out in comparison to that of your competitors.
Quite and interesting article, but it’s more aimed at websites looking at a worldwide audience. The bit about sufficient variation in anchor text is sound advice, but 20 links from 20 different sites is more valuable if they all have the same anchor text, than all having different anchor text. However, the article is correct if Mark is talking about 500 links all coming in with the same anchor text - you’d want to vary them somewhat!
I’d also point out that if you are looking at a UK audience, link-building will boost your terms in the ranking, but having a well optimised, well coded site is just, if not more important. You still require incoming links in Google UK - and themed links are important - but you don’t need to concentrate so much on link building for a UK audience than you do for a worldwide one. As if to prove this statement, this article went to number one for the term, Themed Link Building Explained, in Google UK, within 1 minute of being published, without any incoming links at all. It’s also on the front page of Google for dozens of other search terms. I simply optimised Mark’s article to target the term, without relying on incoming links.
Themed link building has it’s place, but a good quality link from a site that is not themed to yours, it still a powerful weapon in your SEO arsenal. I would take a PR5 link from B & Q or Manchester United Football Club ahead of a PR1 link from an Indian web design company anytime!