Yahoo directory - $299 - is it worth it?
Yahoo Directory Listing - Is it worth it?
Following on from Wedensday’s blog entry regarding the MSN DMOZ opt-out meta tag, I’ve had a couple of questions today regarding the advantages and disadvantages of being listed in the Yahoo directory, namely from Victoria from professional CV specialists, V and J Associates and Matthew from the online wedding stationery site, Perfect Wedding Store.
Most SEOs would give the advice that being listed in the Yahoo directory is a worthwhile investment and it may be if your site is poorly optimised and you have no links pointing to it from other sites, but if your site is well written, well optimised and you are willing to put a bit of time into building links to the site, I don’t see the need to be listed in the Yahoo directory. Kenkai has never paid for inclusion in the Yahoo directory and 15% of our business comes directly from the Yahoo search engine results. We have never used pay-per-click either, so all of our business comes from organic results. I’m not saying for a second that there are no advantages to being listed on the Yahoo directory, but the disadvantages, in my humble opinion, outweigh the advantages.
Advantages of being listed on the Yahoo Directory
- A Yahoo Directory link is a trusted link, having been reviewed by a human editor before inclusion and being almost spam-free.
- You automatically get a link from the other English speaking Yahoo directories, of which there are ten.
Disadvantages of being listed in the Yahoo Directory
- It costs $299 for an editor to even look at your site and there is no guarantee that your site will be included - and it’s a non-refundable payment, whether you get in or not.
- It’s virtually impossible to make changes to your listing unless there is a spelling mistake and even then, it can take several weeks before any change is made.
- You cannot optimise your Title or Description, so you can end up with a listing that simply features the name of your company and a dreary description of your product or service. Even if you try to get away with a little bit of optimisation, the Yahoo Directory editors can change your title and description to whatever they want and you have no control over the changes.
- Yahoo’s organic search engine often replaces your well honed index page title and description with the bland directory editor title and description, which not only attracts fewer clicks, it can affect your your search engine position dramatically.
I have a direct example of the negative side of the Directory listing, with one of my clients, Essential Health, who are a health insurance intermediary. They are still on the front page of the UK versions of Google and MSN for their main search terms, health insurance, medical insurance, private health insurance, group health insurance, etc. and held number one and page one positions for these terms on Yahoo. Then Yahoo chose to replace the index page listing with the Yahoo Directory listing and PMI-Scot lost their positions overnight. I’m currently trying to find away to get Yahoo to change back to the index page listing, but other than asking them to remove the Yahoo Directory listing altogether, I’m hitting a brick wall at every turn. If anyone has found a solution to this problem, please drop me an email and advise, I’d be ever so grateful.
There is no one answer to the Yahoo Directory listing question, and I would never come out and say that under no circumstances should you get your site listed, but I’m not convinced that it’s worth three hundred dollars, or that the risk to your standing in Yahoo, if you have your index page listing replaced by the Yahoo directory listing, is worth the risk.
Have a great weekend.
The Big Man