os28.net Google Sitemap Spam
A client of mine received a spam email from an SEO spammer by the name of Nick Hollander. Nick works for, (or owns, I’m not sure), an SEO company called 0s28.net, based in Washington DC an Nick’s email address is firstname.lastname@example.org.
Why mention the 0s28.net spam email - after all we all receive bundles of SEO spam every day? I mention it because this is a pitch to add a “Google Sitemap file” to your website, despite sites that are already well spidered and already featuring on the front page of the search engines for all of their search engines don’t need one and adding one could harm their existing rankings. As well as that, os2.net do not appear to have an xml sitemap on THEIR site, nor a Google verification code from webmasters tools and their email was obvious spam, as they didn’t even get the name of my client’s website correct! To be fair, they may have an xml sitemap hidden somewhere on their site and it’s just not obvious where it is to anyone but Google and they may have removed the verification code after registering it with Google, but with spammers, it’s worth checking out.
The os28 Google Sitemap spam email details:
Subject: Sitemap File Missing - and then the incorrect website name
As I was on http://www.hypnoanalysis.com/ this morning, I was unable to locate a “Google Sitemap file” on your website.
I am not referring to a regular “site map” for people to visit online, but rather to a special script called “Google Sitemap file” which helps Google to read and index your website’s overall content. I advise you to visit us online where we explain clearly what is a “Google Sitemap file” and why you need to get one: http://www.os28.net/sitemap_file_service.html
A Google Sitemap file captures all the crucial information about your website, thus facilitating the crawling and indexing process for Google.
Google & Yahoo as well recommend that you get a Sitemap file. I invite you to call me at 1 (202) 250-3620 to discuss how can we can help you almost overnight to get set up with your Google Sitemap file.
I am looking forward to our conversation.
1250 Connecticut Ave N.W. Suite 200
Washington, DC 20036 USA
Direct line: 1 (202) 250-3620
SEO services since 1999.
You probably don’t need a Google XML sitemap
OS28.net make it seem that you need to add this file to your site - you don’t! Their email pitch is compelling and their video is even more compelling, but it doesn’t tell you why you need it and what benefit it will be to you. Unless you have a brand new site, if your site isn’t already indexed, you likely have more issues with your site and source-code than can be resolved with an XML sitemap and if your site is already indexed and you have numerous page one positions for your targeted search terms, an OS28 site map will not make a difference to your site, apart from possibly losing you positions! If you are already ranking - do not add a Google XML sitemap to to your website, you are completely wasting your money.
Rather than mess about with xml sitemaps, spend your time achieving a handful of good links to your site from good quality sites - that is the best way to bring a spider to your website, as you have the added advantage of the link text boost in the search rankings.
Is $250 Good Value for an XML sitemap?
The os28.net sitemap service costs $250. Is $250 a fair price for the service? It’s not for me to comment on what another SEO charges for a service, but you can buy software for as little as $39 that creates the file in seconds and that can be used over and over again. This is only one example of sitemap creation software:
I have never used this software myself, as in over 11 years in the industry, I can see no use for XML sitemaps, when more traditional techniques work so much better, but the creation software looks fairly straightforward and it is only one of dozens on the market.
If you are convinced that you need an xml sitemap, which my client that was pitched certainly didn’t, don’t go with some SEO spammer, speak to your web designer; someone you trust, and they will do it for you.