Optimising Web Page Content
Prior to reading this article about optimising web page content, read the articles on optimizing page titles, optimising meta description tags and the correct use of header tags. Assuming you have already optimised your page title, your description and have planned your header tags, it’s time to lay-out your page.
The Ideal Web Page Lay-out
Before writing optimised online content, plan your page lay-out. There are arguments in the SEO industry about the ideal lay-out of a web page and length a page should be, what keyword density is right, the level of keyword proximity required, etc, etc, but for you, as a beginner, let’s keep things simple. I’ll covering optimizing website text in a moment, the ideal layout of a web page, (in my opinion) for optimisation purposes is:
P tag (paragraph) with right-aligned picture. Introduction and overview of subject matter
P tag (paragraph) Most interesting and/or most important benefits of the subject matter
P tag (paragraph) Examples and more interesting facts about the subject matter taking it from the information in Para 2 and a call to action.
P tag (paragraph) Must-have features and/reasons for buying
UL tag (un-ordered list) a bullet-pointed list
P tag Final summary and another call to action.
This obviously is a guideline, you can add paragraphs if you have more to say, but don’t make the page too long, as people won’t bother reading it.
Optimising the Content
There’s an awful lot to learn about how to optimise webpage content properly, but if you follow these simple rules, it will give you an advantage in your efforts to have your site ranked in the search engines:
- Ensure your main keyterm appears in it’s entirety in your first paragraph. The main keyphrase I’m targeting on this page is Optimising web page content. You’ll see it appears in the first paragraph above.
- Ensure your main keyphrase appears at least once more, in it’s entirety, elsewhere within your content and that the keyterms also appear separately at least twice throughout the page. If you look in the content you will find the keyphrase in it’s entirety and the other keyterms appearing throughout the content, so you can see how often I have used the terms targeted in the Title tag: “Optimising web page content - optimised online content - Optimizing website text” within the content.
- Use different semantics of the keywords, for example, optimising, optimised, optimise- webpage, web page, web site
- Use UK and American spellings of words, if you want the page to be found worldwide. I don’t usually bother, as I’m only interested in a UK and European audience, but for the purposes of this article, I have used optimizing as well as optimising.
You’ll read all sorts on forums about certain words having to appear in bold and italics and the exact number of times a keyterm should appear in webpage content- forget about all of that, let the professionals worry about the minute details. Stick to a similar layout to the above and make sure you include the keyphrases you want to be found for, because if the words don’t appear on the page, the search engine spiders can’t make your site relevant for those terms - simple, eh?