Bing UK search engine
Bing UK Search Engine
If you are one of the few people in the UK that use MSN search engines, you will see that as soon as you put a search string into an MSN search box, you are taken to BING.
Bing is Microsoft’s new attempt to challenge Google in the search engine wars, but purely on search, it doesn’t come close to challenging Google. Bing has some pretty features, but if we look at the main reason people use a search engine - to search for products, services and information - Bing UK is the same old mess that MSN have offered for the past three years on UK searches. Apparently, Microsoft are going to spend 100 million dollars advertising Bing, but that money would be better spent on a search engine that gave worthwhile results!
Bing’s poor search results
I have to be honest and point out that I’ve only done a handful of searches on Bing UK, but each one of them gave the same old useless results.
As I was working on the designer-cakes.com website this morning, the first search I tried was designer cakes. If you search it yourself, you’ll see there are supposed to be 4.85 million results, yet the first page of results on the Bing UK search engine shows 2 results from designer-cakes.com, 2 results from designercakes.co.uk, 2 from designer-cakes.co.uk, 2 from designercake.co.uk, 1 from designercakesltd.co.uk and 1 from fabcakes.co.uk. If you then click on the UK only version of the Bing search engine, there are only 345,000 results to pick from, but lo and behold, the same sites are featured, although those with a .co.uk TLD are given a bit more relevance than on the web search of the UK Bing. Like the old MSN search products, if you have the search term in your domain name, you’ll get preference in SERPs on Bing UK. There doesn’t seem to be much more to it than that.
I searched for the term Wedding Cakes - as if my magic, the site wedding-cakes.co.uk is top of the list and five of the other named sites have wedding cakes in their domain name. In this search, designer-cakes.com comes in at number 6 of 6,140,000 results, but when I check Bing’s uk only searches, designer-cakes.com doesn’t come in to the first ten pages of the Bing index. Why? Because Bing’s simplistic view of a UK site, is that it should either be a .co.uk or have the term wedding cakes in the URL. There are .com entries from page 21 onwards that don’t have the term in the URL, but quite frankly, that’s pathetic.
You would think that before launching a Bing to a worldwide audience, Microsoft would have given their robots the ability to recognise that a .com site hosted in the UK is every bit as British as a .co.uk site and not to rely on domain names so much when ranking sites in the Bing index?
The rest of Bing UK isn’t bad at all and has some fairly nifty features, but I’ll be sticking with Google until Microsoft get the basics of returning good search results to Bing right. How hard can it be?