Revisit-after meta tag

Revisit-after Meta Tag

I had an email from an Indian SEO specialist asking me why I didn’t use revisit-after meta tags. I won’t mention his name or his company, as I don’t want to embarrass him. I don’t use them because they are pointless meta tags and the don’t work. Revisit-after meta tags never have worked and they never will work! Google, Yahoo and MSN have never recognised the revisit-after meta tag. The tag was once used by a tiny search engine in British Columbia, but that’s it. The myth is perpetuated by a bunch of SEO gum-flappers that sit on forums all day, but they are talking a heap of the brown smelly stuff.

What is a Revisit-after Meta Tag?

The revisit-after meta tag takes this form:

<meta name=”revisit-after” content=”5 days”>
or
<meta name=”revisit-after” content=”30 days”>

The tag is supposed to tell the spider when to come back to your site and index it again - as if!

If an SEO adds loads of pointless Meta tags to the head area of your website - particularly the revisit-after meta tag - it’s a sign that he hasn’t much clue what he’s doing. All he’s doing is pointlessly adding to the code and increasing your code-to-text ratio for no good reason.

The only meta tags you need are the Page Title, the description tag and the content type. Even the keyword tag is redundant in 95% of search engines today, although it’s worthwhile adding is as good practice, just in-case they start to use it again, as it’ll be a hell of a job going through every page on your site to add individual keyword tags. We also include a little know tag, the meta title tag, as we have tested it over the years and we see a difference to results when we leave it out.

Keeping the meta keyword tag as good practice is a good move, for the reasons stated above, but adding pointless tags like the revisit-after tag makes no sense at all. You would be as well inventing your own meta-tag and sticking it in. How about:
<meta name=”desperation” content=”Please come back and look at my site as I haven’t a clue what to do to make sure the site is spidered regularly”> It would be just as effective!

5 Responses to “Revisit-after meta tag”

nils Says:

that’s correct! and name=”desperation” is great - didn’t knew it before :D

Colin Blake Says:

Revisit-after meta tag: I’m embarrassed to say that I have used it on 7 sites as my SEO told me, and I quote “The Revisit-after meta tag is the only way Google knows when to come back to your sites!” That’s one SEO I won’t be revisiting-after any period of time!

Arthur Coleman Says:

I first learned of this tag from an “authoritative” speaker at SMX East 2009, who siad it was useful. But everything I have read says otherwise. I need to do more research, but right now I’m leaning towards the view that it is not used by the search engines. So you seem to be on the right track. Arthur, the gumflapper at the SMX East 2009 should get back to actually working in SEO instead of giving out this mis-information, if that’s the advice he’s giving to people willing who pay 800 dollars a day to listen to his words of wisdom. Who was it? BM

Vinay jha Says:

I am confused meta tag for 5 day revisit is good idea ? What is it about “Revisit-after meta tags never have worked and they never will work!” that you don’t understand? BM

Abhishek Says:

i m using revist tag and it is to inform spider when revisit the website. NO IT DOESN’T! The tag does nothing - it never has. Read the article BM

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