Louis Vuitton designer cake
Louis Vuitton Designer Cake Issue
Kenkai client, Truly Scrumptious, (designer-cakes.com), appeared in the press and on TV this week after the design house, Louis Vuitton, demanded that they remove photos of a designer birthday cake that they had created for a client, which featured a sugarcraft model of a Louis Vuitton handbag. Why did the design house get on their high horse? Because the cake was too realistic!
Unfortunately, I’m not allowed to show you a picture of the cake and although Paul Bradford’s handbag cake design is unbelievably realistic, I can’t really see the birthday girl taking the cake out on a night out and passing it off as a real handbag!
The story of the handbag cake appeared in the Daily Express, Daily Record, Sun, Mirror, Star, Press & Journal & Metro as well as a piece on the GMTV Scottish News. Truly Scrumptious have removed their Louis Vuitton cakes from display and from the website, whilst they try to negotiate a royalties deal with the design house.
Me to You Bears Birthday Cakes
This isn’t the first time that our client has been asked to remove cakes from display because they were too realistic. They had a similar issue with their Me To You Bears celebration cakes, although that all turned out well, as designer-cakes.com now carries the sole licence to create Me to You bears designer cakes. Let’s hope that Louis Vuitton can agree terms with Paul, David and their team of cake designers and they can continue to display the LV cakes in the store and on the website.
To stay up to date on this story, visit the designer cakes blog on the Truly Scrumptious site, which will feature any updates on the LV saga.