Google hiding link information?
Google Link Query - Backlink Check
I am often asked why, when doing a Google backlink check, the results would suggest that they only seem to recognise some back links to a website, while Yahoo seems to recognise the majority of them.
They are referring to the results shown when you type a link query or link command as a search string.
As mentioned in yesterday’s backlink related blog article, Checking backlinks :
For Google, the link query command is link:www.enter-site-name.co.uk
For Yahoo, the link query command is linkdomain:www.enter-site-name.co.uk
99 times out of a hundred, you will find that the backlink query will give you less results in Google than it will in Yahoo. That isn’t because Google don’t recognise the incoming links to your site, when you enter a link query, they just don’t want you to know that they recognise them.
Google Link Query
Google have deliberately manipulated their back link query system so that it only lets you see a small percentage of the backlinks that they recognise. In particular, Google rarely shows incoming links of PR5 or above. Why? because they believe that by not showing that these backlinks are pointing at your site you won’t go out and buy links from other websites, in order to manipulate your Google results.
Does this strategy of manipulating their own back link query system work? Well, people still buy links, if the success of the link auctions is anything to go by. We, being an ethical SEO company, do not condone the purchase of links - but it does happen, despite Google hiding the link information from us - so why bother?
That’s a question for somebody bigger and more important than me! (Well….. more important anyway)