Google Toolbar PageRank Update January 2009
The Google search engine has updated it’s toolbar PageRank. It does not appear to have affected search engine positions one iota, further strengthening my belief that Toolbar PageRank; whilst being a fair indicator of a site’s overall health, is no longer of major importance to a site’s positions in the search engines.
PageRank and Link Building
The Google PageRank update can effect your ability to secure inbound links to your website, as site owners are more likely to exchange links from pages with PageRank than pages without page rank, but the figure shown on the Google toolbar is accurate for 1 second, every three months, so if your pages have lost PageRank in the January 2009 update, it’s unlikely that your positions have adversely been affected.
To give a simple example, Kenkai holds thousands of number one positions, for thousands of terms, but one number one position we have held for four years is Domain Name Advice. The page hasn’t been changed for a while and it has dropped from PR5, to PR4, to PR3 and now PR2, in PR updates over the years, yet it still sits at number one. It’s not a big term - only bringing us ten or so visitors a week, but I mention it as it has kept it’s place despite all the losses of PageRank over the years.
Although I can find no major drops in positions with any of the sites that we have built or optimised, despite the PageRank dropping on many pages, it seems that some sites have seen big drops, according to other blogs - although so far, I haven’t seen any actual URLs quoted.