Paying £40 for a website with high expectations?
Julie wrote to me this week, asking advice on two cheap websites that she purchased from a company called dpbuk.co.uk. The gist of her email was to say that she had been running her websites for a year and was getting nowhere in the search engines and that the sites were not w3c compatable. I haven’t printed the email in the blog word-for-word, as it seems obvious to me that Julie was pretty angry when she wrote the email.
At the time of writing, Darren Brown, the owner of DPBUK, sells ready made ecommerce websites for a single licence fee of £39.95 and your site can be live within half an hour. (DPBUK.co.uk also have a hosting charge of aound £108 per year) The product he sells is unbelievable value for money - but it is what it is - it’s a £40 website. The old addage that you get what you pay for would seem to be a fairly obvious statement when buying a cheap online business opportunity from DPBUK that costs £40. Judging by Julie’s email, when she invested her £40, on the e-commerce website, her expectations seemed to be that she was investing in a unique, bespoke website and getting £5000 value for £40. I mean no offence, but surely if you buy a car for £100, with no MOT, you can’t really expect it to have all the features and for it to be as well finished as a new £12000 car?
Many people accuse DPBUK as being a scam and I can see how some people may think that, but the e-commerce website that Julie bought from dpbuk is a fully functioning website - FOR £40! The downside is that, cheap as it may be, its virtually an identical site to every other cheap website that DPBUK sell, so without a lot of optimisation work and bundles of links, I can’t see any of these sites ever performing as a full time business. On top of that, her retail prices are way higher than her competitors.
I should point out that intention is not to slate dpbuk.co.uk for offering these cheap, ready to go sites, as investing £40 to make an occasional dropship sale, on a part-time basis, makes the dpbuk website a great value for money product - but you can’t spend £40 on an e-commerce website -the duplicate site of hundreds of other websites - and expect to make a full time income, without making a major investment in time and money, on an ongoing basis.
Around 78% of websites, where the site owner does not invest in a quality optimised website are no longer live on the net 3 years after they launch. So if Julie is serious about running a successful, full time business on the internet, I would suggest that she sources a quality product that she can retail for a similar price to her competitors, (or offer a quality service), invest in a quality optimised website and work hard on it. There are no get-rich-quick fixes for £40 - or at least if there are - I haven’t found any yet!