Google and Apple climb satisfaction Surveys

Google and Apple Climb the Customer Satisfaction Polls

According to a new customer satisfaction survey, by the American Customer Satisfaction Index, Google and Apple have jumped ahead in the customer satisfaction stakes.

Google are up 10.3% on last year and Apple up 7.6%. Interestingly, Yahoo have taken dropped by 2.5% at the same time - probably because they have not been seen to be innovators in the past year and because of the Microsoft bids.

Just how relevant the poll figures are, as far as Apple is concerned, is debatable, as the Apple survey was taken prior to the iphone release and their cock-up with MobileMe, which surely would have seen a lower satisfaction rate.

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