Am I ready for Links?
Jane from ebeautyproducts writes:
Hi, I have only just started out and have been online now for a couple of weeks - I must admit I am a complete novice. This is my first website and I am working on my own. I hopefully have been doing all the correct basic things with regards to SEO for example DMOZ, good detailed content for my product descriptions, demo’s of my products on youtube.com with links back to my site and shopping directories. I realise that I need good links to other relevant sites with good rankings. My question is how do I approach these sites as I wouldn’t at the moment be viewed as a good exchange as my traffic volume would at the moment be considered low. I would really appreciate your advice on this any other advice you could offer me.
Hello Jane, arranging incoming links to your site is important, but before you spend hours writing to potential link partners, ensure that your site is properly optimised. I won’t bore you by going into massive detail about all the minute issues that you need to address on your site, I’ll give you one main thing to deal with and once that’s done, come back to me and I’ll give you the next task.
Page Titles and Meta Tags
At present, each page title on your site is one or two words. Your page title is the singularly most important piece of information, that is within your control, that the search engine spiders look for. They gauge what the page is relevant for by the Page Title, the description and the page content. A page like http://www.ebeautyproducts.co.uk/skin-9-c.asp for example, has the Page title “Skin” and the meta description “Essential Beauty Products provides an extensive range of top quality beauty products ranging from Laser Hair Removal, Diamond Peel Systems, Nail Art, to Teeth Whitening Kits” From a spider’s point of view, the poor wee creature is receiving conflicting messages. The page title is “Skin”, but the page description doesn’t even feature the word skin and the main page content (what little there is),mentions it once.
From a spider’s point of view, the poor wee creature is receiving conflicting messages. The page title is “Skin”, but the page description doesn’t even feature the word skin and the main page content (what little there is),mentions it once.
You have 73 characters and spaces to play with in the page title and you should take advantage of it. A page title of “Skin products online, anti-ageing product, problem skin tools accessories” and then use the same for the description with a couple of extra words and the appropriate conjunctions - and, to of, etc. “Skin products online, anti-ageing product, problem skin tools, products and facial accessories” Then add a keyword rich Paragraph or two to the page, using an h1 tag and p tags. Also make sure your keyword meta tag only has words in it that appear on the page. Although the big three engines don’t use the keyword tag at present, don’t spam it up with words that are not applicable to the page that it’s on.
Then repeat for each page on the site.
Once that has been done, come back to me and I’ll give you the next issues to deal with.
You did ask about links initially, but you will get about 1 in 40 webmasters responding to your requests for exchanges at the moment, because of the age of the site, which is a hell of a lot of work for a site that isn’t optimised.
Good luck Jane