Is there still a Google Dance?
Steve from Careers Network writes:
What has happened to the days of the Google dance, does this still happen?
The Google Dance, as such, is a thing of the past. The Google dance was an update in the Google Rankings, which occurred around ten times per year, but there hasn’t been a proper Google Dance since the end of 2003.
Nowadays, Google tend not to mess their rankings for up to ten days, in order to update back links, Toolbar Page Rank, tweaks in their algorithm, Google Directory PageRank all at one time, which strictly speaking, was the Google Dance.
Since the end of 2003, Google have updated Toolbar PageRank and Back links, Algorithm changes, and Google Directory PR updates on a gradual basis and rarely more than two of them at the same time. If they are updated it the same time, the combination is usually TBPR and BL updates.
There hasn’t been a Google Tool Bar PageRank update or a Back Link update since the 30th April, 2007, so I would estimate that there is one due in the next couple of weeks. There hasn’t been a major Algorithm update since the 25th January, 2007 and there is no way to predict when another will appear. (The previous major algo change was Big Daddy in January, 2006. As for the Google Directory Page Rank Update, there hasn’t been once since December 2005, so it may be that we’ll never see another one!