document.write ('<p>It is generally held to be the case that 82% to 90% of people on the net, use search engines to source products and / or services. It is also the case, that the higher that your website page is listed in the SERPS, the more likely you are to be found. Surfers rarely move beyond the third page of any search engine, so even if you are ranked in the top 100 for a term for which there are over a million competing pages, you won\'t see much ROI, if you are not in the top 30 and preferably in the top ten.</p>');